01. PROJECT PLAN 02. CASE STUDY UX project plan & case study based on a single household’s vehicle purchase decision. The Future of Driving Decisions Simplifying the choice between EV, hybrid, and gas vehicles. This study explores how evolving vehicle technologies (EV, hybrid, and gas) impact decision-making to support a clear and confident car purchase. Grounded in a real-world scenario with a fixed lease-end timeline, the goal is to reduce uncertainty and support a clear, c